Unconventional Of Matter Stories
Surfaces with a view
Unconventional Of Matter Stories
“Surfaces with a View” opens FENIX Scenario to the community, turning the showroom during Milano Design Week into an open-air theatre. A platform with long stepped seats invites you to observe through the windows the “theatrical” performances taking place inside the space and then enter to discover them up close. You will enjoy stages designed with materials of elegant colour combinations, creating an area of different cultural stimuli.
The long Milanese tradition linked to the world of theatre and music is interpreted within FENIX Scenario, which its transformed into an environment that combines retail, art and entertainment.
On the occasion of FENIX®’s 10th and the 110th anniversary of Formica® Brand, the two brands join forces, together with other Group’s companies, in a scenographic project of interaction and inclusion. Designed by Zanellato/Bortotto and Musa, “Surfaces with a view” becomes an opportunity to stage the future of surfaces and materials proposed by the companies and tell innovative ways of conceiving spaces.
A multisensorial performance by KHOMPA and Akasha also forms part of the show at FENIX Scenario. Involving sound and visuals in a symbiotic interaction, the artistic duo stages the electronic music of KHOMPA’s drums leading the projection of images by Akasha. You will digitally explore the materials shown in rhythm with the music playing.
Milano Design Week
18th – 23rd April 2023
FENIX Scenario
Foro Buonaparte, 66
20121 Milano
Zanellato/Bortotto studio
In 2013, after having completed their degrees at the IUAV University in Venice and the ECAL in Lausanne, Giorgia Zanellato and Daniele Bortotto founded the Zanellato/Bortotto studio, based in Treviso.
In the same year, they presented their first project at the Salone Satellite in Milan. The collection, named “Acqua Alta," pays homage to Venice. This moment marked the beginning of their longstanding, constant research into the relationship between places and the passing of time, a connection analysed through the reinterpretation of traditional artisanal techniques. The studio’s works include product design, limited editions for galleries, art direction and interior design projects. The studio collaborates with Italian and international companies.
The Anniversaries
Formica Brand
Formica® Laminate is the "original". The year 2023 brings the unique opportunity to reflect on and celebrate 110 years of Formica® Brand Patterns. Since 1913, Formica Group globally lead the industry in the design, manufacture and distribution of innovative surfacing products for commercial and residential applications.
FENIX
In 2013, Arpa Industriale created a new material. Evolving over time, a whole new family of materials came to life. Drawing inspiration from the Phoenix’s legend and its ability to infinitely regenerate, FENIX® marked the beginning of a breakthrough chapter in the story of interior design. Created with proprietary technologies, FENIX® makes you experience unique features. In 2023 the innovative material for interior design celebrates its 10th anniversary
Exhibition gallery
Virtual Tour
Musa@FENIX Scenario
MUSA – Marketing and Unexpected Solutions for Avant-garde – is headquartered at FENIX Scenario, a flexible project built around the concept of multifunctionality. Here the multicultural team works as marketing, communication and design hub, while visitors are able to experience applications of the different products in a real setting. An unprecedented stage machinery where volumes, exhibitions and meeting spaces interact with each other.
Visitors become spectators while having a leading role. A main feature of the space is the material library, where architects and designers can touch and experience the materials of Arpa, FENIX®, Formica® Laminate, Getacore®, Homapal® and X-KIN® . The windows interact with the outside, the city and the Brera design district. They present the corporate values through temporary and creative displays, that showcase the materials and that have been conceived and built jointly with trusted partners. Inside, a dynamic sculpture by Zaha Hadid, made of Formica® Laminate is showcased.
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