Transformaterials: shaping sustainable ideas

For the fourth consecutive year, Arpa Industriale is presenting at the “Fuorisalone.” This year highlight is the “transformaterials” project, curated by DWA Design Studio at the Cavalleroni Falegnameria, in the heart of the Brera Design District. An interactive and immersive installation dedicated to the transformation of FENIX and HPL materials and which combines design, innovation and sustainability.

The choice of being in an artisan studio has a precise meaning: it represents a place of "transformation" where raw material becomes a design piece. The company's will is to tell in a poetic, metaphorical and factual way the application and manufacturing of its products, which can be transformed thanks to traditional tools such as those used in a woodworking shop.

Innovation, sustainability and durability, conjugated with craftsmanship and Made in Italy, have always been the values ​​of Arpa Industriale. During the Milan Design Week, these values are told through a narrative path where visitors are involved and are able to interact with surfaces, shapes and finishes. A journey through the "heart of FENIX and Arpa HPL," enriched by the transformation of the material.

Falegnameria Cavalleroni
via Palermo, 8
Brera Design District
Milan

April 9 - 14, 2019
10 am - 8 pm